Mather & Co. celebrates visitor increase at Volvo Ocean Race Museum

With the last leg of the gruelling nine-month Volvo Ocean Race completing in Gothenburg, we decided to check in with the museum at base camp Alicante to get an update on the action. And we were pretty chuffed to hear that on the third anniversary of the museum, visitor numbers are up 75% in just one year.

61,310 sailing fans have walked the journey of the Volvo Ocean Race Museum this year soaking up the excitement of the race. It takes visitors through the history of the race using exciting interactive displays, immersive shows, sailing games and changing exhibitions.

Back in the planning stages, we led the team on the theming of not only the museum but the impressive Volvo Ocean Race HQ. Take the high-tech Race Control Room, for example. This unique feature gives race officials the chance to keep track of progress on the 39,000 mile race around the world, linking to high tech monitors on the boats. Visitors to the museum can also get in on the action through a viewing window from the museum experience.

It might be a niche sport but this challenging race is certainly making waves and getting more attention than ever. Here’s hoping we can welcome even more visitors thousands next time round.