Wednesday 30th September marks National Sporting Heritage Day – aiming to provide a focus for sporting heritage across the UK.
The objective of this campaign is to raise awareness of the relevance of sporting heritage and to encourage new and different audiences to engage with these collections. Attracting new and different audiences is what Mather & Co endeavours to achieve in every single one of our sporting projects – which is why we are here to celebrate this day!
This year will show a more virtual approach to the celebration – for example Sporting Heritage are hosting a virtual coffee morning on the 30th September.
Sporting Heritage has also created a virtual family treasure hunt showcasing the amazing sporting collections available across the UK. We are delighted to see a handful of Mather & Co’s projects featured in this family treasure hunt such as – National Paralympic Heritage Centre, Wimbledon Lawn Tennis Museum, The National Horse Racing Museum, National Football Museum and our latest project – The British Golf Museum.
One of our recent projects, the Silverstone Experience, is a prime example of continuously celebrating sport heritage and attracting various audiences. The Silverstone Experience is the home to the official collection for the British Racing Driver’s Club (BRDC) so the cars, bikes and memorabilia often change – keeping the collections new and fresh. Also, inside the Silverstone Experience there is a Tech Lab, which aims to inspire engineers of the future, therefore attracting a younger audience. This immersive experience is fun for all the family.
All sporting heritage collections should be celebrated and recognised more often, not just on National Sporting Heritage Day.
Happy National Sporting Heritage Day! #NSHD2020