Bringing to life tales from the Pasadena Locker Room
Mather & Co worked with US agency 49 Degrees to deliver a new Locker Room installation at the Pasadena Rose Bowl where football legends like Knute Rockne once inspired teams. The original Locker Room was only used for the stadium’s first six years from 1922-1928 before being then strangely used as a storage cupboard. It has now been restored as an exhibition space showcasing the legends that graced the room in the early days and why the Rose Bowl is so important to people and to College Football’s history.
The 1922 Locker Room focuses on more than just the sporting games. It includes displays about sell-out music concerts that have been held in the stadium, World Cup soccer matches, the Super Bowls and the stadium’s long partnership with UCLA. Items that were unearthed during larger renovations such as old license plates and a wagon wheel discarded during the stadiums original construction feature in the displays as does other memorabilia from the Tournament of Roses’ membership, original leather helmets and a signed jersey from Archie Griffin, the two-time Heisman Trophy winner.
Pasadena Rose Bowl