Experience makers, Mather & Co, recently completed the redevelopment of The R&A World Golf Museum. The R&A then further commissioned Mather & Co to take the narrative and create a live show, this time on the front facade of the world-famous iconic Royal and Ancient clubhouse in St Andrews - the Home of Golf.
The event, which took place on Saturday 26th March, marked this illustrious history, rewinding back to the original Open Championship in 1860, then journeying through a visual celebration of everything that has happened up to The 150th Open, due to be held in July at the Old Course in St Andrews.
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More than
attended the projection mapping show
The ‘Celebration of Light’ event is a bold and entertaining high-impact show, bringing the Clubhouse to life using the vibrant 150th brand styling and state-of-the-art 4D motion graphics. It follows a timeline of graphic era chapters that chart golfing history against the backdrop of world events.
The ten-minute audio-visual spectacular unfolds, morphs, and animates across the Clubhouse façade creating a unique presentation of this incredible golfing journey. You can now watch the full show on TheOpen.com or The Open social channels (@TheOpen).
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The show is further enhanced by cutting-edge motion graphics and effects, beautifully composed music, and a passionate and masterful commentary by Paisley-born Hollywood superstar, Gerard Butler.
The event has been a collaborative effort between Mather & Co, The R&A, Malcolm Booth, Paul Sutcliffe, Kelly Laskiewicz, production team Daryl Goodrich and Nymbl and projection team Doubletake Productions.
The projection mapping show unfolds over
years of history
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