Experience makers, Mather & Co, recently completed the redevelopment of The R&A World Golf Museum. The R&A then further commissioned Mather & Co to take the narrative and create a live show, this time on the front facade of the world-famous iconic Royal and Ancient clubhouse in St Andrews - the Home of Golf.
The event, which took place on Saturday 26th March, marked this illustrious history, rewinding back to the original Open Championship in 1860, then journeying through a visual celebration of everything that has happened up to The 150th Open, due to be held in July at the Old Course in St Andrews.
attended the projection mapping show
The ‘Celebration of Light’ event is a bold and entertaining high-impact show, bringing the Clubhouse to life using the vibrant 150th brand styling and state-of-the-art 4D motion graphics. It follows a timeline of graphic era chapters that chart golfing history against the backdrop of world events.
The ten-minute audio-visual spectacular unfolds, morphs, and animates across the Clubhouse façade creating a unique presentation of this incredible golfing journey. You can now watch the full show on TheOpen.com or The Open social channels (@TheOpen).
The show is further enhanced by cutting-edge motion graphics and effects, beautifully composed music, and a passionate and masterful commentary by Paisley-born Hollywood superstar, Gerard Butler.
The event has been a collaborative effort between Mather & Co, The R&A, Malcolm Booth, Paul Sutcliffe, Kelly Laskiewicz, production team Daryl Goodrich and Nymbl and projection team Doubletake Productions.
The projection mapping show unfolds over
years of history