The collections on display represent over
years of racing at Silverstone
The Silverstone Interactive Museum features extensive exhibition galleries, an on-gallery TECHLab, a Collections and Research Centre, Learning Studio and a series of site tours, programmes and activities, for a wide range of visitors.
To begin the experience, visitors enter the starting grid where they are plunged straight into the action. Lights out and cars and motorbikes from all eras speed past itching to start the drive ahead.
Silverstone Interactive Museum contains
digital media experiences
We are passionate about sport and know how to show it at its best. Interactives pepper the route keeping visitors entertained and helping to explain complex content in a fun way. Our show-stopping ‘Racing Eras’ gallery includes large-scale cars and motorbikes in context, brought to life using high impact graphic backdrops, giant AV projections and dramatic lighting.
We created the dynamic new brand especially for the museum, inspired by the heritage of the site and motorsports. The classic motor sport colours and RAF-inspired shapes and layouts create a bold, dynamic branding which is full of energy.
The TECHLab includes a series of interactive stations, where visitors can explore the engineering behind car and motorbike design. We worked with industry specialists and the local Silverstone Technology College to develop the space, so it could host school class visits and workshops, encouraging STEM learning and advertising careers in motor sport.
activities to try out within the museum
We put visitors in the driving seat in our 4D film dome. They prepare and take on the ultimate lap of a lifetime against iconic cars, motorbikes and even a Wellington Bomber. With voices of commentary favourites Murray Walker, Martin Brundle and David Croft, visitors get to end their Silverstone experience on a high, before taking their place on the winners’ podium.