Wimbledon Lawn Tennis Museum.

Celebrating the world’s foremost tennis Championship

We have worked closely with the All England Lawn Tennis Club for over 15 years to bring world-class visitor experiences to the Wimbledon stadium site. From an immersive museum and tour experience, to designing Debentures and bespoke photo opportunities, we have helped to bring incredible engagement to the site both during and outside of the Championships.

Wimbledon Lawn Tennis Museum

Wimbledon has arguably more history and prestige than any other sporting venue in the country. It was our job to make sure the museum respected and celebrated this rich history.

The museum combines these unparalleled tennis collections with state-of-the-art exhibition displays and audio-visual presentations. We want visitors to feel like they are at the Championships – using object displays, interactive games and engaging films to immerse people in the energy of the event.

40,000

objects in the Wimbledon Lawn Tennis Museum collection

Wimbledon Lawn Tennis Museum
Wimbledon Lawn Tennis Museum

Sometimes the classic techniques work best. We worked with John McEnroe to share his memories and insights using a Victorian ‘Pepper’s Ghost’ technique with cutting-edge projection and screen technology.

Wimbledon Lawn Tennis Museum
Wimbledon Lawn Tennis Museum

Fashion is a key element to this sport, and the iconic fashion displays showcase some of the best across time, starting with the 1920s, through to iconic dresses such as Sue Barker’s gold dress and into the branded clothing of Roger Federer and Serena Williams.

Wimbledon Lawn Tennis Museum

Test your reaction time at the Reaction Station. This interactive was originally designed for professionals to test their reaction times – and now visitors get a chance to test themselves.

Wimbledon Lawn Tennis Museum
Wimbledon Lawn Tennis Museum

Wimbledon Lawn Tennis Museum has won

6

awards since its opening

Wimbledon Lawn Tennis Museum

Looking out over Centre Court is one of the highlights of any visit to Wimbledon. We developed a pod with a 360 degree panoramic view of the court as part of a wider Stadium Tour. This was cleverly designed so that it could be easily deconstructed and re-erected annually when needed.

We have also worked with the All England Tennis Club to theme and brand their Centre Court Debenture facilities and external landscape with graphics, themed object displays and artistic sculptural installations.

We have also developed updated trophy displays to reflect the changing nature of the sport, and an Andy Murray selfie installation to celebrate his incredible Wimbledon win.

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