Celebrating golfing past, present and future at the home of golf
Mather & Co teamed up with Workhaus, Fuzzy Duck and Fusion to recreate the World Golf Museum, formerly known as the British Golf Museum, in St Andrews.
Responsible for several key areas of the Museum’s redesign, Mather & Co worked alongside The R&A’s curators to develop fascinating storylines and themes, the 3D design of the exhibition, AV experiences and graphic design.
The Museum brings Golfs story to its home of St Andrews, from its Scottish roots in the 15th Century, to its growth to the global stage. Key design features within the space include an interactive table which brings to life the heritage of the Royal and Ancient club on their boardroom table, a projected display wall where visitors can explore all the clubs in the caddie bag, while Catriona Matthews talks through the best clubs for different golfing scenarios. The visitor can try themselves against the pressure of the all-important putt at the 18th hole, and every 20 minutes an immersive show takes over the main space, celebrating all that makes the Open championship one of the best in the world – the course, the fans, the players, the weather etc.
The museum hold a collection of 16,000 Nationally significant items, and is now showcasing some of its finest collecting such as the Silver Club, the oldest golf club set and the Claret Jug itself in the new exhibition space.
The Royal & Ancient World Golf Museum